National Consultants for Swiss EHT, ST4SD project

Established and registered as a member organization of Vietnam Union of Science and Technology Association (VUSTA), Center for Rural Economy Development (CRED), a Vietnamese non-profit organisation dedicates for the elimination of poverty and greater inclusion of disadvantaged groups including the poor, women, youth and ethnic minorities through greater participation and benefits from sustainable development and economic growth. CRED’s main operations includes:

• Manage and implement development projects from build project concept note/ full proposal to project detailed working plan, implementation and management;
• Package services in agro-forestry from consulting on certification of standards, training/coaching, providing tailor-made technical and technological solutions in sustainable agriculture and forestry to providing market information, trade promotion and business matchmaking;
• Packaged services in sustainable and responsible tourism range from selection, development and management to training and promotion of destinations

The Swiss Tourism for Sustainable Development (ST4SD) project is funded by The Swiss State Secretariat for Economic Affairs (SECO) for a duration of four years, from April 2023 to March 2027, implemented by and Center for Rural Economy Development (CRED) and HELVETAS Swiss Intercooperation in Vietnam (Helvetas Vietnam).

The main objective of the ST4SD project is to contribute to a more sustainable and inclusive tourism sector in Vietnam. In the long term, the project aims to support the creation of new livelihoods and promote sustainable economic development in the country.

Rationale for the Consultancy:

Under outcome 2 of the project, the Swiss-Executive Hospitality Training Scheme (Swiss-EHT) is under development with 4 pilot institutes entering into agreement with the Swiss Expert project partner Ecole Hoteliere de Lausanne (EHL).

Under this scheme, the 4 pilot institutes are required to promote the course that has been prepared in collaboration with EHL. As this is a new course and although it has been developed based on demand analysis by the institutes, it is necessary for the project to also communicate and promote the course in its entirety to achieve a level of awareness of the scheme as a whole.

EHL are the oldest and frequently voted the best hotel school in the world. However, it is not commonly known and recognized within Vietnam and the quality of the course will not be widely appreciated by the prospective trainee market without a higher-level promotion of the scheme.

The ST4SD project is pending formal approval, but in preparation for this a consultant or firm is required to prepare a promotion package and roadmap for the Swiss EHT program following approval.

Currently, the ST4SD project is seeking National Consultants for branding and promoting the Swiss EHT program in Vietnamese context: TOR here 

Interested candidates kindly send your CV and proposal to cred@cred.org.vn and assist3@st4sd.vn by Monday, 4th November 2024